Company:
Art Expression By Alka
Year:
2022
Overview
Art Expressions by Alka, an online store showcasing the abstract artwork of Alka, sought a logo that would capture the essence of her artistic style and resonate with her target audience. The client requested a logo incorporating her initial "A", a butterfly, an infinity sign, a moon, and stars, with a pink and purple color scheme.
Key Learnings
This project highlighted the challenge of bringing together multiple symbolic elements without losing clarity. Translating Alka’s abstract art style into a single logo required careful balance so each symbol felt intentional rather than crowded. Working with pink and purple tones reinforced how color can support emotion and artistic expression. The process also emphasized the importance of simplifying complex ideas to create a logo that feels meaningful and approachable to the audience.
