Company:
Sanctum
Year:
2025
Overview
Sanctum, an upcoming real estate project in Ravet, Pune, needed a brand identity that reflects modern, serene living. The client envisioned a logo and visual system that conveys calm, elegance, and a sense of sanctuary. A minimalist logo was designed using the tree of life and a soothing yet premium color palette, supported by mood boards and a concept poster that captured the project's essence; peaceful, refined, and connected to nature.
Key Learnings
This project taught me how to convey a feeling through design rather than just visuals. Using the tree of life in a minimalist logo made me focus on creating meaning and emotion while keeping things simple. Working with mood boards and a concept poster helped me stay consistent and clear across the brand. It showed how small, thoughtful details can make a space feel calm, premium, and connected to nature.
