Company:
Bath and Body Works
Year:
2024
Overview
I was tasked with launching a new shampoo product, "Into the Night," for the existing brand Bath & Body Works. I designed a product and created a campaign that aligned with the brand's identity. The campaign included social media ads, a web banner, a voucher, a brochure, a poster, and a newspaper ad with a free sample.
Key Learnings
This project showed me how to extend an existing brand’s identity into a completely new product. Designing “Into the Night” and its campaign made me think about consistency across multiple touchpoints, from social media to print. It also reinforced the importance of storytelling in marketing; how visuals, copy, and layout all work together to create a cohesive experience that connects with the audience.
